How to join the round-the-world challenge for Worldreader


Firstly, thanks for your interest in getting involved in the Worldreader challenge! If you're using the challenge to get started on a new exercise regime, start gently, and please be sure to participate within your local social distancing restrictions. And most of all, have fun!

As part of a corporate team

  1. Look for your company's name in the list below - this will give you links to both the relevant Strava Club and fundraising page
  2. If your company hasn't already signed up, email worldreader@serpico.io with the name of your team, the primary contact, and your high-res company logo - and we'll get you all set up
  3. Start logging your miles:
    • If you don’t already have it, download the free Strava app on your phone - available for both Android and iOS
    • Search for and join your company's Strava Club
    • Start logging your activities on Strava - ensure you include 'Worldreader' in all of your activities on Strava, e.g. '5k jog for Worldreader', so that your miles pull through to the leaderboards and our overall total
    • Use #MilesForWorldreader when sharing your activities across social media
  4. Help us towards our fundraising target of £24,901:
    • Locate your company's dedicated Virgin Money Giving page using the links below
    • Encourage your friends, family and colleagues to support your efforts by making a donation on the page

As an individual

You can also join the challenge as an individual, without being part of a corporate team. To do so:

  1. If you don’t already have it, download the free Strava app on your phone - available for both Android and iOS
  2. Search for and join the Strava Club named ‘Worldreader round-the-world challenge
  3. Make sure you include ‘Worldreader’ in the name of all of your activities on Strava - e.g. ‘Worldreader 5k run’ - so that they pull through to our challenge total
  4. Grab your trainers, walking shoes or bike and start putting in your miles - every mile counts towards our goal of completing 24,901 miles - and spread the word with #MilesForWorldreader
  5. In order to participate as an individual, we simply ask you to make a donation on the Virgin Money Giving page - there is no minimum donation amount, but it would be fantastic if all participants could aim to raise at least £40 / $50 (of course feel free to ask family and friends to support your efforts too!)

Corporate teams - links to Strava Clubs and fundraising pages