With COVID-19 accelerating many brands’ plans to in-house their digital marketing, Croud’s in-housing division, Serpico by Croud, commissioned a research piece that surveyed 210 CMOs in the UK and US to explore their in-housing ambitions.
The survey found that 44% of CMOs plan to in-house more as a result of the pandemic, whilst 39% of respondents in the UK, and 31% in the US, felt that the main challenge to in-housing digital was finding the right talent.
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