Are you in, or out? In-housing in 2020 and beyond

Thursday 22nd October, 3pm BST | 10am EDT

In-housing panel panelists-3

Join us for a virtual panel discussion

With COVID-19 accelerating many brands' in-housing plans, Croud's in-housing division, Serpico by Croud, surveyed 210 CMOs in the UK and US to find out more. Join us for a lively panel discussion featuring four industry experts to unpack the findings and explore the future of in-housing, including these key themes:

  • 44% of CMOs plan to in-house more as a result of the pandemic; we'll explore the driving forces behind this trend.
  • Financial, cultural, and talent challenges are the top-cited barriers to in-housing; our panelists will discuss how to overcome these.
  • Ecommerce and social came out on top as the most popular areas to in-house; we'll explore how brands can go about navigating their in-housing journey.

View the recording

This event has now passed, but you can watch the recording of the panel event on YouTube.